Privacy policy

Privacy Policy

Last updated: 1 October 2026

Verus Intelligence Ltd ("Verus Intelligence", "we", "us" or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we collect when you visit our website or contact us, why we use it, how we protect it and the rights you have under UK data protection law.

1. Who we are

Verus Intelligence Ltd is a data, analytics and AI consultancy registered in England and Wales.

Company number: 17444577

Registered office:
167–169 Great Portland Street
5th Floor
London
W1W 5PF

Email: contact@verusintelligence.co.uk

For the purposes of UK data protection law, Verus Intelligence Ltd is the data controller for the personal information described in this policy.

2. Information we collect

We may collect personal information that you provide directly to us when you contact Verus Intelligence, including:

your name;
email address;
organisation or company name;
job title or role, where provided;
information about the service or area you are interested in;
information you include in an enquiry or message; and
any other information you choose to provide when communicating with us.

Our website is hosted using Shopify. Shopify may also process technical information associated with visits to the website, including information about your browser, device, IP address and interaction with the website.

We do not currently use the website enquiry form to subscribe visitors to marketing communications.

3. How we use your information

We may use your personal information to:

respond to enquiries;
understand your organisation's requirements;
discuss potential consultancy engagements;
prepare proposals or scopes of work;
communicate with prospective and existing clients;
provide and manage our services;
maintain appropriate business and administrative records;
operate, secure and improve our website; and
comply with legal, regulatory, accounting or professional obligations.

We will not use an enquiry submitted through our website to automatically add you to a marketing mailing list.

4. Our lawful bases

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Legitimate interests where it is necessary for us to respond to business enquiries, communicate with prospective clients, operate our consultancy and manage our business relationships, provided those interests are not overridden by your rights and interests.

Contract where processing is necessary to take steps at your request before entering into a contract or to perform an agreement with you or your organisation.

Legal obligation where we are required to retain or process information to comply with applicable law.

Consent where we specifically ask for it. Where we rely on consent, you may withdraw it at any time.

5. Website enquiries

When you submit an enquiry through the Verus Intelligence website, the information you provide is sent to:

contact@verusintelligence.co.uk

We use this information to understand and respond to your enquiry and, where appropriate, discuss a potential engagement.

Please do not include confidential, commercially sensitive or special category personal information in the initial enquiry form unless it is genuinely necessary.

6. Shopify and website analytics

Our website is hosted on Shopify.

Shopify provides the infrastructure required to operate the website and may process certain technical and usage information as part of providing its services.

We currently use Shopify's own website analytics and do not currently use Google Analytics, Meta Pixel, LinkedIn Insight Tag or other third-party advertising or behavioural tracking tools.

Further information about the technologies used on the website is available in our Cookie Policy.

7. Who we share information with

We do not sell personal information.

We may share information where reasonably necessary with organisations that help us operate Verus Intelligence, such as:

website and technology service providers;
cloud and email providers;
accountants and professional advisers;
contractors or service providers supporting an agreed client engagement; and
regulators, authorities or other parties where disclosure is required by law.

Where suppliers process personal information on our behalf, we expect appropriate contractual and security arrangements to be in place.

8. International transfers

Some technology providers used to operate our business or website may process information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are used as required by UK data protection law.

9. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

As a general approach:

enquiries that do not lead to an engagement will normally be retained for up to 24 months;
information relating to clients and consultancy engagements may be retained for the duration of the relationship and afterwards where required for legal, contractual, accounting or professional purposes; and
financial and transaction records may be retained for the periods required by applicable UK law.

We may retain information for longer where necessary to establish, exercise or defend legal claims or comply with a legal obligation.

10. How we protect your information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

No internet-based system can be guaranteed to be completely secure, but we review the systems and services we use and aim to keep access to personal information appropriately controlled.

11. Your rights

Depending on the circumstances, UK data protection law may give you rights including the right to:

ask for access to your personal information;
ask us to correct inaccurate or incomplete information;
ask us to delete personal information;
ask us to restrict how information is used;
object to certain processing;
receive certain information in a portable format; and
withdraw consent where processing is based on consent.

These rights are not absolute and may depend on the circumstances.

To exercise a data protection right, contact: